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For Immediate Release
Contact: Vicki Rumsey 714/489-4002 vickey.rumsey@ihg.com
ANAHEIM, CA - InterContinental Hotels Group (IHG) announces a relaunch of the Holiday Inn Brand Family. The Holiday Inn Anaheim Resort has been chosen as one of only 10 Holiday Inns across the United States, to be a pilot hotel for the relaunch.
The Brand Relaunch Program includes:
Redesigned Brand Signage – Holiday Inn is making dramatic changes to its signage – evolving the iconic script logo, energizing the signature color green and eliminating the current shield shape.
Refreshed Guest Rooms – New bedding redefines the look and feel of each guest room with fresh, white triple-sheeting and pillows that come in two comfort levels: “soft” and “firm”. An enhanced bathroom features an improved showerhead that offers superior pressure, as well as a signature show curtain with curved rod and new amenities to deliver a consistent bath experience that feel fresh and contemporary.
Warm Welcome – A new signature arrival – including new lighting landscaping and design features – creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk promotes a more efficient and interactive check-in process.
New Service Promise – Since a differentiated lodging experience cannot be delivered through imagery and product alone, Holiday Inn is committed to providing best-in-class service. As part of the relaunch, the brand initiated a new service culture – “Stay Real” – to further ensure staff develops the behaviors and skills to best serve guests by treating them as real people and consistently delivering the real, genuine service for which Holiday Inn is known.
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