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Contact:
Christine Saunders
714-632-6885
The Spiraled Stem Floral Design
PRESS RELEASE
September 19, 2008
ROSES AND DIAMONDS: QUINTESSENTIAL HOLLYWOOD GLAMOUR IN THE ARCHITECTURAL DIGEST GREENROOM AT THE 60th PRIMETIME EMMY® AWARDS
Sustainably Grown Flowers and Conflict-Free Diamonds to Shine Brightly on Emmy® Night
Anaheim, CA - September 19, 2008 - In an encore appearance, The Spiraled Stem Floral Design has been selected to create the floral arrangements for the Architectural Digest Greenroom at the 60th Primetime Emmy Awards, which airs Sunday, September 21, 2008 from 8:00 to 11:00 pm (ET/PT) on ABC, live from the Nokia Theater L.A. LIVE in downtown Los Angeles.
Architectural Digest AD100 designer Mark Boone was inspired by the diamond anniversary of the 60th Primetime Emmy Awards to combine the romantic and sculptural qualities of the rare mineral with the glamour of high quality sustainably grown roses. The focal point of the room is a spectacular Hearts On Fire® Diamond Chandelier, made with over 3,300 perfectly cut diamonds from conflict free sources totaling 1,000 carats.
Resting just below, on a "shattered" glass table, is a sparkling white floral centerpiece, designed by Christine Saunders, featuring more than two dozen VeriFlora Certified Sustainably Grown 'Amelia' roses, lisianthus, and tulips in a clear square glass vase. Hydrangea, freesia, and snowberries complete the monochromatic color scheme while seeded eucalyptus, scabiosa pods, lambs ear, and dusty miller add just a touch of silvery green to the palette. Accent floral pieces abound on top of Mimi London's cocktail tables fashioned from reclaimed walnut wood.
Christine Saunders, owner of The Spiraled Stem Floral Design, is a leading expert in green floral design and uses environmentally friendly alternatives to conventional products, materials, and practices available in the $20 billion floral industry. A cornerstone of her green practices, she sources VeriFlora Certified flowers - grown, harvested, and handled using practices that improve farm working conditions, protect eco-habitats, conserve water and energy, and yield fresher flowers - which help to protect the environment for generations to come.
"We're thrilled to be working with Christine Saunders to develop the floral concept for the Greenroom," says designer Mark Boone. "Christine's floral designs add elegance and romance to the space. Diamonds and roses are an irresistible combination!"
The 60th Primetime Emmy Awards, produced by AEG Ehrlich Ventures LLC, airs live on ABC on Sunday, September 21, 2008 at 8:00 pm (ET/PT).
About The Spiraled Stem Floral Design
The Spiraled Stem Floral Design specializes in environmentally sustainable floral design and offers Green Flowers. Available in Every Color™. Owner Christine Saunders' dual passions for floral design and sustainability were recently merged when she decided that The Spiraled Stem would "go green". She uses organic and eco-label flowers, eco-friendly containers, alternatives to traditional floral design tools and materials, and more efficient office and studio practices. Christine has quickly become a leading expert in green floral design, and has been featured in Florist's Review, Plenty, OC Metro Business and Orange County Home magazines.
Press Contacts
The Spiraled Stem Floral Design
Christine Saunders
714-632-6885 christine@thespiraledstem.com
60th Primetime Emmy® Awards/ Academy of Television Arts & Sciences Robin Mesger, The Lippin Group 323-965-1990 |
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